Macro Economic Analysis of Coca Cola - 4039 Words

Writing for Students Free sample essays, research paper examples, term papers, example dissertations, writing tips and writing guidelines for high school, college and university students. Here you can also find information about custom writing services at which you can buy custom written papers online. This Blog Linked From Here | This Blog | | Top of Form Bottom of Form Linked From Here | | Thursday, December 30, 2010 Research Paper on Coca Cola Research Paper on Coca Cola Company Introduction The Coca-Cola Company Limited is the worlds largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the†¦show more content†¦- Product Innovation: Successful innovation help the achieve of the pricing power. They have set the right mix between pricing and volume and thus generate profit. An example of successful innovation is the introduction of Vanilla Coke which was first launched in US on May 2002 and continued to launch in Canada, Australia and Hong Kong and New Zealand (Datamonitor plc, 2003). - Growth of market share: Increase market share by the acquisitions of the other bottling companies - Herb Coca-Cola, Dr Pepper and Tarpon Springs (Datamonitor company profile, 2003). Weaknesses - Competition within the company, as Coca Cola Co. has a wide range of product line such as Coca Cola Classic, Diet-Coke, Sprite, POWERade, Dr Pepper, Fanta and Aquarius. This will increase the competition between each other. - Highly rely on the carbonated beverage: 92% sales of the Coca-Cola Enterprises are come from the Coke product. Carbonated soft drinks are its core category, however this category has reached mature and growth slowly in the market. The expected growth of annual sales in the carbonated soft drink category is 3.8%, while the total soft drinks category expected to growth in 4.2% (Datamonitor plc, 2003). - Limited product range: Comparing with the major competitors PepsiCo and Cadbury Schweppes, Coca-ColaShow MoreRelatedCoca Cola Paper1288 Words   |  6 Pagesindeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region, at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio, 2010). In 2009, Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola, which had been called the world most valuable brand. Coca-Cola’s has a large distribution system that includes independent bottlers partially owned by Coca-Cola, and companyRead MoreThe Role Of External Environment On The Business Environment1438 Words   |  6 Pagesare controllable by the company can be altered or modified to meet the company’s needs. The beverage company that has had a major impact in the world has been the Coca-Cola company. We will examine this company ex ternal and internal factors. History Coca-Cola is one most preferred and popular brand in the beverage industry. The Coca-Cola organization acts as the world’s biggest public companies in the United States. It is a manufacturer of nonalcoholic beverages, sparkling beverages, still beveragesRead MoreMacro Analysis of the Coca Cola Company Essay2263 Words   |  10 Pagesthe following report, we present a macro analysis of the Coca Cola Company. It shows the issues and current situation of Coca Cola, specifically in India. 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Through the world’s largestRead MoreCoca Col A Brand Of Multinational American Company1928 Words   |  8 PagesExecutive summary Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it wasRead MoreSoft Drinks : An Organization s Vision, Mission, And People Strategies And Values1158 Words   |  5 PagesAbstract The primary subject matter of the research, analysis of Soft Drinks especially with the Coca-Cola Company is to ensure that the enterprise is studying the organization s vision, mission, and people strategies and values. The research leads to the purpose that is ongoing. It declares the drive according to Coca-Cola Company as a corporation and serves as the benchmark in opposition to the one that will consider the corporation’s actions and decisions. As people prefer to drink healthierRead MoreCoca Colas Micro and Macro Environment.3314 Words   |  14 PagesAIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola.............................. Pg7ConclusionRead MoreJextra3574 Words   |  15 Pagesability to evaluate the elements of the macro environment and its relation to an organisation. 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These are becoming very unpopular because ofRead MoreMarketing Principles/ Coca Cola2971 Words   |  12 Pages....................................................................................Page 4/5 Benefits and Costs- Assessment Criteria: 2.1............................................................................................Page 5/6 Macro and Micro Environmental Factors- Assessment Criteria: 2.2................................................................................................Page 7 Segmentation Criteria - Assessment Criteria: 2.3..............................