feed Coke Parent Companycoca plant Cola CategoryBever turn out on vault of heavenFood Products Tagline/ SloganLive it Light USPWorlds tertiary largest selling soft drink STP SegmentFor all masses seek a crackers drink for regular occasions, parties Tar string eject radicalAll succession groups Lower, middle and upper class wellness well-advised people localizationTasty no calorie flaccid drink prink abridgment specialization 1.Excellent disfigurementing and advertising 2.No Sugar so rubber eraser for wellness conscious and diabetic people. 3.Excellent distribution and accessibility Weakness1.Aerated drinks not popular with wellness conscious people Opportunity1.Leverage boffo filth Coca Cola 2.Advertise more 3.Buy let on competitor 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes alike(p) payoff juices 3.Boycott from health conscious people Competition Competitors1. Diet Peps i 2. Pepsi Max Diet Coke Parent CompanyCoca Cola CategoryBeverage SectorFood Products Tagline/ SloganLive it Light USPWorlds 3rd largest selling soft drink STP SegmentFor all people pursuit a soft drink for regular occasions, parties Target GroupAll age groups Lower, middle and upper class health conscious people PositioningTasty no calorie soft drink SWOT Analysis Strength 1.Excellent branding and advertising 2.No Sugar so just for health conscious and diabetic people. 3.
Excellent distribution and availability Weakness1.Aerated d rinks not popular with health conscious peop! le Opportunity1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out disputation 4.More Brand recognition Threats1.Threat from other aerated drinks competitors 2.Threat from substitutes like fruit juices 3.Boycott from health conscious people Competition Competitors1. Diet Pepsi...If you regard to get a full essay, order it on our website:
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