Capstone Assignment Procter & Gamble Online tradeing Research swear out Rajan BL | 09AA28 1. Market search process for online concept testing: 2. Benefits of conducting MR online: * era and coin saved considerably * Immediate feedback from customers * Reliance on external agencies reduced * Online observe with live results is possible * genial networks help segment and target customers * bring about ware awareness before launch at junior-grade equal * Communicating with customer is more fast and easier * Analysis sterilize efficient using software and technology * Can spread over research to other areas or even countries with ease * practical(prenominal) focus groups stick out be created using webcams and online confabulate rooms * Targeting respondents is easier using personal data available online * subroutine images, vide os and other multimedia for a richer questionnaire environment * Responses on the profits can be more honest than in a personal interview human psychology * People drop out prefer online surveys to phone or personnel surveys because it will discharge less of their time Limitations of online Market research: * Non verbal cues cannot be detect in online questionnaires. * Live demos and samples of products can be disposed(p) only if in personnel surveys. * People type a deal less than they say so information whitethorn not be unceasingly complete. * Not everyone has access to lucre; this restricts sample size and characteristics of sample. * A person to person communication always yields more information than an online chat or conference. References: * http://www.strategy-business.com/ behavior/li00008?pg=1 * http://www.smallbusinessnotes.com/marketing-your-business/the-market-research-process.html * http://en.wikip edia.org/wiki/Concept_testing * http://! www.infosurv.com/online_market_research.htm *...If you want to get a full essay, raise it on our website: OrderCustomPaper.com
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