New Products Launching

Generation Bangladesh having monsoon weather most of the time our climate Is zesty and burning. So the utilise of coating In that climate Is preferably Irrelevant. In winter the jumble looses the fine-tuneness thus It Is mandatory to part carcass application program. But if we try It In pass thusly it forget be a disaster beca function of sunburn the sputter wholly in allow for fetch phantom and shady. But it is necessary to keep the moisture of remains in summer likewise neverthe little due to sunburn we force outt do it. raiment rid of this worry, Advanced Chemicals Limited ( fighter) introduces the trunk engine engine cool system system application program impart moisture the trunk and besides keep the disrobe safe live sunburn. frame alter application uses menthol which keeps the whole tree trunk cool and gives energy to the run low peck to work downstairs incite. too that, who ar strike aw ar can get the fresh look and moisture sk in by utilise this personate engine cooling system covering. And the most Important thing form cooling diligence also deals with physical side like by victimisation this lotion citizenry can get rid from the task of lying-ining dehydration, Itching, and allergy. 3. Core Values The human core or essential organic structure temperature is normally maintained to quite close tolerances regardless of weather, clothing, bathing, or cosmetics on the skin . organic structure lolling lotion temporarily affects the temperature of the skin, in particular the outermost m centenarian of epidermis. In general, this lotion give balance the temperature by acting as a blanket and possibly by blocking perspiration, which cools the skin. Under conditions of disorder or injury, thither may be a malfunction of the bodys temperature date system. Like some other lotions body cooling lotion is non save responsible for body moisture provided also has a rick of menthol which give mak e water a cool refreshing tinting all twenty-four hours long which secure them from sweating and dehydration and Instantly refreshes skin, release It feeling fresh and clean.Sun blocks never can superior protection from the sun. Because we argon always reluctant to use lotion in summer because using lotion can dark our skin so body cooling lotion act as a crucial part in summer . People assume to feel fresh and calm in this weather. For this reason a perfect cooling body lotion is necessityful for both man and woman. Besides that body cooling lotion is waterproof, sweat proof and water resistant. The other core judges atomic number 18 no harmful chemicals, no allergy, no side effect, and superior quality. 4.Situation Analysis l) foodstuff situation blast Is star of the leading purifying and personal distribute yield manufacturing many in Bangladesh. As Sacs products argon perceived actually positively by clients, is body lotion. In the present securities indust ry, Square does not imbibe any body cooling lotion. Square only work cool body spray which pass on keep the body nippy with the distinctive and mascu tonal pattern scent. Moreover, cool is ingrediented only for male users. So, there entrust be huge merchandise for womanish body cooling lotion. On the other side, another enemy Milliner is doing monopolistic and soap line of descent in the body lotion trade.Because mostly available body lotion manufactured by Milliner baseline, fall and circus and Lovely-body lotion in the topical anesthetic market. It has been identified that, few years fanny ACE has been puted soap under both of the segment which are health soap and kayo soap. But they were unable to capture the maximum market share than other companies in both of the segment. The reason was that, they were incapable to repugn with the dominant scratch Lug under smash soap folk and with Delete and Lifebuoy under health soap category. Further more than, they were incapable because of their inconsistency in distribution and lack of product uniqueness.That is why, the confederation has come up with a peeled idea and they want to munch a vernal benevolent of body cooling lotion which get out contain both antiseptic quality and beauty kick quality. It) Demographic Consumer require and wants change with age. Although any class of people are concerned some their skin but young people are more concerned about their skin and beauty. So sometimes its very crucial for them to use a prospering product which can protect their skin, increase moisture, and protect sunburn. Body cooling lotion is the perfect solution for them.Dividing a market in antithetic groups based on sex, has long been common for many products like cosmetics. gibe to gender it s more valuable to use separate lotion. Body cooling lotion is not akin for the male and womanish. So jibe to gender body cooling lotion should be used. Another important factor under demo graphic is age. Product can also dissent according to age. A baby cannot use the same lotion which a young and adult people use. So body cooling lotion can also differ according to age. Another factor is spirit and life cycle. According to life cycle body cooling lotion is used for those people who are working class.All day they are staying in outside and to feel fresh with addition skin moisture they sine qua non to use the body cooling lotion. Another thing is personality. Classy people always skin conscious, body conscious and they want to see themselves in fresh look. So body cooling lotion is highly welcome for them. Ill) Geographic The elements of defining the relevant geographical market include the record and characteristics of the concerned products, the existence of entry barriers, consumer p elongations, and differences among the market shares of undertakings in the neighboring geographic areas.A companys product can extend their name based on node preferences. If t he guest accepts the body cooling lotion, then they can expand their market worldwide. Under geographical segment the ingredient of the product should be safe, client should highly prefer body cooling lotion and as a publication the exit barrier pull up stakes be low. v) Behavior factors fond factors, personal factors and psychological factors. Cultural factors are coming from the different components colligate to culture or cultural environment from which the consumer belongs. According to culture body cooling lotion can be acceptable.White collar people who overleap their majority of time in work can piddle the problem of sweating, dehydration, for that reason body cooling lotion is mandatory. From young to adult, male and female either class of people can use body cooling lotion. And now a days women are also participating to work in outside, so according to the scenario the majority portion of people are working in outside by facing sunburn, sweating problem. thence bo dy cooling lotion can act as a prominent part. Social factors are among the factors influencing consumer behavior significantly.They fall into lead categories reference groups, family and social roles and status. More generally, reference groups are defined as those that provide to the individual some points of comparison more or less commit about his behavior, lifestyle, desires or habits. If the consumer show positive behavior, interested to use the body cooling lotion and after using they are use to with it then it is highly acceptable. The family is maybe the most influencing factor for an individual. It forms an environment of colonization in which an individual leave behind educate, shape his personality, and acquire appraises.If the family persons are interested to use this lotion then it is highly acceptable. The position of an individual at bottom his family, his work, his unsophisticated club, his group of friends, etc. All this can be defined in terms of role and so cial status. After family friends are interested to use it then it can extend their market. Decisions and buying behavior are manifestly also influenced by the characteristics of apiece consumer. A consumer does not buy the same products or services at 20 or 70 years. His lifestyle, values, environment, activities, hobbies and consumer habits evolve by dint ofout his life.So according to consider those requirements it is a challenge for the body cooling lotion whether it is accepted or not. The purchasing power of an individual leave behind have, of movement, a decisive influence on his behavior and archiving decisions based on his income and his capital. As body cooling lotion is affordable so every class of people can buy this product. Motivation and perception are most important. If people hear positive word from their friends and family about the lotion then they will highly motivated and perceive in a good way.Then after using the product if they get the positive result th en their belief and attitude will be positive and they will buy more which will increase the profitability of the product. 5. Product offering In order to establish and run a successful problem the company need to neatly fine what it is that are offering to the customers. Whether the company offer a product, a service or both, it is imperative to proper define what it is the company do in order to reach the serious nates audience at the right price.Body cooling lotion offers the customer fresh feeling get rid from sweating and dehydration, instant moisturizer effect, assures smooth and silky soft skin, making the skin look younger, brighter, soft and fresh, sunblock and ultraviolet rays protection, meliorate pain & fatigue the body, to order, remove winds and slimming the body benefits, relieve says without affecting balance of skin, protects collagen tissue and also prevents the occurrence of gratis(p) radicals and resulting old skin view, availability in different colors t o suit every skin tone suitability for all types of skin delicate fragrance smooth texture softens skin naturally ideal for treating dry skin making a base before applying make-up removing makeup in effect treating sunburns. This lotion penetrates deep into the skin and restores the moisture content and the menthol that are using in the lotion feel the consumer cool in outside also which reduce the warm which reduces inching and allergy. Competitor Analysis Peoples are getting more concern with their skin, beauty and comfort day by day. Now, everyone wants to keep themselves unionised and beautiful from their affordability. Hence, with the increasing demand many companies are there to suffice the needs in a good manner to satisfy or hold customers. So, when it comes to beauty products there is not only one competitor. in that location is no product in the market which serves similar values to the customers. The continual growth in the temperature and the intolerable heat in the summer will make this product a buy-buy one. It will outperform, out maneuver and friendless competitors from similar sector.The product will keep its long lasting cross out equity and through with(predicate) perpetual cornerstone it will hold its success. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global scar. The target of the scar would be value innovation. Though we have different features but for same product line our Many competitors are there in lotion industry for our ACE Body Cooling application, they are Square Toiletries Limited Square Toiletries is one of the largest companies in Toiletries Industry of Bangladesh. They got a good amount of share in this industry. Though, it does not have any body cooling lotion but they have already touched the concept by introducing Cool body spray and it also have a winter based body lotion.Cool Body Spray Square only have cool body spray which will keep the body cool with the di stinctive and manlike fragrance. Moreover, cool is segmented only for male users. So, there will be huge market for female body cooling lotion. Besides that, it does not have any moisturizing features with itself. So, we can have both male and female potentials for our Cooling Body Lotion. Cool Body spray has deodorant features that is already exist in our Cooling Body Lotion. So, in many deterrent examples we are ahead enough to compete with Square Cool Body Spray. moral excellence Revive Moisturizing Lotion Merit Revive Moisturizing Lotion is especially fit for winter months when skin starts wilting due to lack of moisture.As our market segment is different so it will not be a flagellum for us. Milliner Bangladesh We must agree that Milliner is doing monopolistic and exclusive logical argument in the body lotion market. Because mostly available body lotion manufactured by Milliner Baseline, Dove and Fair and Lovely-body lotion in the local market. Baseline Body Lotion has gai ned the significant market share in lotion industry. It has several kinds of lotion to meet customer demand. Baseline Cocoa Radiant Baseline All Moisturizing Gel Baseline Essential Healing Lotion Among them Baseline All Moisturizing Gel is designed for Summer and it gives cooling and relief after sunburn. It is a great competitor for us.Fair & lovely Body promises to lighten dark skin and also fitted other features of a lotion. ACE Body Cooling Lotion will not lighten the dark skin as it is not lividity lotion. In summer cost of the people look for some configuration of cool environment and comfortable feeling. So, our product will serve their advise to good extend. Dove is currently offering three kind of body lotion. Essential alimentation Go Fresh Nourishment Indulgent Nourishment Dove Body Lotion Dove brought a solution that keeps skin refreshed and nourished all day. It leaves skin thoroughly nourished and revalidated from sunrise to night and also leaves skin unembellis hed soft, extra smooth and extra beautiful.Among these three Go Fresh Nourishment is especially for Summer and it is a competition for us. However, s initially our target is rural people and Dove Go Fresh Nourishment is not that much available in rural area so it is a good point for us. Besides that, with nourishing and moisturizing we also provide the cooling feature. 7. dirty word Analysts A SOOT analysis is a method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. A SOOT analysis of the business environment can be performed by organizing the environmental factors as follows The firms upcountry attributes can be classed as strengths and weakness. The external environment presents opportunities and threats.Strengths absolute brand recognition and high market share. Unique cooling features that is highly demanded among customers. Strong source of collecting raw materials. Have their own superstore for placing the body cooli ng lotion in the different outlets of SWAPS. Competitive price. Product for both male and female users. Weakness It is a new product in the market, so people will feel hesitated to use it. The rate of acceptance will be less. at that place will be low sales at the beginning with negative profits. The R&D department has to be immobile enough to challenge the existing competitors. Opportunity Participation within steady growing industry.Ability to decrease the fixed costs as a division of an individual sale as volume increase. Approaching rural market Threats Direct competition in the body lotion market from other brands Convince rural customer is a bit tough examine to urban customer 8. market Objectives Marketing objectives is what we want to achieve through our marketing activities. Different businesses establish different marketing objectives depending on their our Body Cooling Lotion we have found out the following objectives- Marketing Objectives 1. Achieve 70% product awar eness among the target audience within the first six of operation. 2. Maintain a gross margin of 35% each month. 3. Steadily increase market share every quarter. 4. let out brand awareness and acceptance, quantifies by a decrease in customer accomplishment costs. Financial Objectives 1. Increase the profit margin by 0. 5% a quarter. 2. Attain constant annual growth of revenue in each year of operation. 3. Develop efficiencies in the delivery of the service through ripe(p) training and workflow analysis. 9. Neurotransmitters The single objective is to position cooling Lotion as the premier source for sweat free LOL and moisturizer body. The marketing system will seek to first develop brand equity, increase customer awareness and build the customer base, establish connections with target markets and work towards grammatical construction customer loyalty and referrals. Mission Sacs cooling lotion has a relegating to pretend high quality skin care products satisfying needs for the ir target consumers in summer and to be the leading skin care product distributor and manufacturer in cosmetic industry for summer. 0 Corporate values The brand determined to continue being notional and innovative, to aim for product excellence to meet the demanding standards of quality products and safety at all the times. Customer focus is to understand, listening and giving people what they need and serve the beauty and well-being of our consumers in all cultures throughout the world. 0 Brand promise The brand promises to protect the consumers skin from the harmful do of the sun light. It also promises to make you feel cool during the hot summer days. It will take care of your skin and make you feel free to go outside even in the hot days.The brand also promises to give your body a soothing fragrance. 0 Blue naval Strategy The product will create a completely new category where the body lotion will make the user feel cool, refreshed, protected from OUR rays and the sun, and wi ll make the user smell better. The product will add value to the customer because s/he can relish the utilities of body lotion, deodorant, sun protection cream and talcum powder in a single product. The cost of consumption will be less and customers will enjoy a quality product at value price. This novelty product will create a wow factor. Its SSP 40 will protect the skin from UP rays and other harmful effects of the scorching sunlight.It will control the melanin which would refrain the person from getting dark skin (skin burning). There will be a range of options from which the consumer can choose the desired fragrance lotion. The presence of menthol will create a cool and refreshing feeling but the all the product will not be of menthol flavored. The lotion will be dermatological skilful for the user as well. It will protect the skin from harmful dusts and pollutions. deprivation will utilize the four action framework it the following way. 0 The Competitive Edge There are no pr oducts in the market which serves similar values to the customers. The constant growth in temperature and the intolerable heat in the summer will make this product a buy-buy one.It will outperform, out maneuver and outcast competitors from similar sector. The product will create long lasting brand equity and through perpetual innovation it will grow as a successful brand. Primarily the target market is the urban areas of Bangladesh but eventually it will become a global brand. The target of the brand would be value innovation. Figure characterization the value innovation is given- Figure Depicting the value innovation of product 0 Target markets Primary market for the product is eye to fastness class working and non-working adult male and female living especially in Dacha. The customers are expected to be that group of people who are concerned about their skin care, outlooks and appearances.Our secondary target consumers are nerve centre to upper class adult male and female livi ng outside of Dacha. 0 HSRP (holistic selling offer) proposition) we will follow the Holistic Selling bid or commonly known as the HSRP. Under this selling proposition all the internal and external factors will be taken under consideration for the positioning, pricing, promoting and placing. The main idea of doing such is to create a AD (5 dimensional) Brand or the Sonogram to have the clear idea about the brand. The dimensions are the sensory stimuli of human being. The AD model for this specific products as follows Figure AD Model of a new product The plat shows that the smell is the most important sensory dimension of the lotion.The touch or sensation feeling is nest to it. The sight or appearance of the lotion is also very important. Taste and sound is irrelevant in case of body lotion. Marketing mix Product ACE is planning to launching their body cooling lotion for young consumers of Bangladesh between the age of 15 to 30, to tackle the skin problems and cooperate to feel fr esh and dehydrated during day time. Price The launch price for the product will be ranging from the competitors pricing strategies. The price should not be higher or lower than the other competitors products. Considering the production, advertising and other related variable and fixed cost ACE will set an affordable price to the customers.Place- Our Brand initially plans to have products displayed at various departmental stores, beauty salons, super malls and retailer shops intimate and outside of Dacha. It ill also to display at leading pharmacies. As these outlets and location are in ideal spots which will ease target potential customers for skin care product. Promotion- We are planning to evanesce with our target customers initially through grand launching program with the help of a PR firm so that we get the best forethought of all kind of media. After the launching event, we will go for 360 arcdegree media communication with the help of print media, broadcast media, outdoo r media, interactive media (internet).We are going to advertise in those national Bangle and Daily newspapers which have high circulations. For magazine ad, we will choose local fashion and beauty magazine. We will advertise in broadcast media with the association of beauty and lifestyles shows. There will be billboards, banners, x- promotional campaign. We will use internet pop-ups as well. Advertising Exhibitions Press / Magazines Internet Pop-ups Beauty Shows Hoardings / Signboards Advertisements in local radios and local channels Advertisements in local newspapers and papers in various 0 Markets Advertisements in local fashion and beauty magazines Out-door advertising using posters, billboards, northeastward signs at beauty spas, bridge manners, lamp posts Internet pop-ups etc.Public Relation 0 Sponsoring beauty shows 0 Free make over 0 Target publications 0 Offering free makeovers at beauty shows or outlets 0 At least one success invoice quarterly in a local beauty magazine to attract the market image and informing readers about new launches if any. Direct Mail & SMS 0 SMS messages 0 Develop mailing list with help of Universities and Colleges 0 SMS messages to be sent to all potential customers with the help of telephone operators. 0 A new beautiful brochure should be designed to be mailed to target desirable clients. Sales promotion Special pricing at the time of launch 0 Brochure to be displayed at various Spas and saloons 0 good-natured prices at the time of launch to attract target customers. 3% terminate on makeover at saloons tied up Product Design For manly Consumers Cycle For Female Consumers Product Life Sacs new product cooling body lotion SPLASH will in the mental hospital horizontal surface of product life cycle. It takes time for a new product to brook in the market place competing with other products of competitors. Being in the introduction stage of product life cycle ACE must need to follow the given strategies a. Inform potentia l customers bout the product b. set up product trials c. Secure distribution in retail outlets Distribution The new product body cooling lotion can be distributed to the designated dealers of pharmacies and beauty saloon in big cities like Dacha, Chitchatting, Sylphs etc. 14.Integrated Marketing converse Strategy Integrated Marketing Communication (MIMIC) is the application consistent brand messaging across both traditional Andean-traditional marketing channels and using differentiations methods to reinforce each other. The deregulated be to successfully accomplish MIMIC to create thematic brand equity. The core concept of MIMIC is to cerebrated equity through achieving ROI. The first step is to create core value and then pass along the value throughways stories, which the customers have never seen forerunner heard before. Theater three tools of communication. 1. Above the line (TTL) 2. Below the line (BTL) 3.New format The story slightly the brand promise For the brand communic ation a unique story would be made portraying the middle class and upper middle class of the society. For a better connection genuine life real people will be interviewed across the urban areas. Their perils in the hot summer ND how they suffer will be the basis of our story. We will make the electronic media advertises with these typical citizen. The brand ambassadors of our brand will be all the hard working people out there. We will of course relate their experience with the offerings of our Brand. We will show how the hot summer dilemmas of the people will be solved if they use our brand.