Objectifying Women

Objectifying Women Women in the Media Although we whitethorn not realize it, just now media is a very powerful mention of influence. Influence that set up rival people in many political relation agencys that may be ordained and beneficial for corporations, b arly not so much for the general public. Media uses a variety of means such(prenominal) as advertisements, motion pictures and music videos to convince its consumers and effectiveness consumers in buying their products, or following their lifestyles. Majority of these means ar dominated with portraying incompatible views of women.Whether it is a detergent ad, a sports themed movie or a popular pop song, each and every source of media is focused on objectifying women. While watching your favorite television enter, you may not suffer attention to the advertisement in between, nor do you pay attention to the fact that nigh of them have women in it, nor the way that they be portrayed as. Since it is seen as a common t hing, our minds are accustomed to this idea. well-nigh women in todays media are viewed assex objects, and most advertisements use this as a way to sell a product.Magazines, television, and the profits display this quite well by constantly portraying draw thin models with impossibly long legs, perfect complexions, enhanced breasts, and incredibly deep-chested locks (DeYoung & Crane). These women are then illustrated in sexually challenging poses for the purpose of sell something as ordinary as shoes. This may seem to be a harmless way of promoting a product hardly thesesexually provocative advertisementshave had a grave effect on our society. Media completely changes the way we see women and how we describe saucer.It has started to sell beauty it creates an unattainable ideal woman, compel other women to attempt to transform themselves into model look-alikes. A beautiful women does not have to be tall, skinny or should have long hair, but these images have created a category which define beauty, hence we have started to turn over that as being the real definition. After all, its been scientifically proven that ext expiryed exposure to media changes our brains and the way we think, with average media exposure for hildren shown to be slightly 10 hours per day there is a lot of brain ever-changing going on (DeYoung & Crane). So we can only imagine the dissemble of all this on little girls, teens as well as aged(a) women. Many of which lack self-esteem and empowerment. They are struggling everyday to get hold ways to look and feel more confident and beautiful. To tackle this, dove launched a marketing course in 2004, called the Dove Campaign for received Beauty. It included all sorts of media sources such as advertisements, video, workshops, sleepover events and much more.The campaign featured women of diverse shapes and sizes. The central objective behind it was to celebrate differences in physical traits that represented all kinds of women to in spire them so they can be confident and comfortable with themselves (Arruda, 2011). Firstly, the idea that Dove has is impeccable, the implementation and its source are not. Unilever owns Dove, which also owns Axe (male grooming products) amongst many other brands. Axe is a well-known brand, especially for its sexual commercials in which they objectify women and perpetuate phantasmagorical images of beauty.They habitually feature young, longhaired, thin, and large breasted models that are usually throwing themselves at the male-models. If Dove truly believed in liberating women to broaden the conventional definition of beauty, it would end its affiliation with such companies. Even though, that might be difficult as Unilever is a parent company, the least Dove can do is to maneuver criticism it faces. The central point of this campaign is to liberate women and celebrate different types of beauty.On the contrary, this campaign has been criticized to only show women that naturally ha ve a slight frame and all images that they show are manipulated. Not just faintly edited to remove pimples, but bodies are adapted to fit the beauty norm. A heavy woman may be included but she has got to be the right kind of heavy, her image will be altered to remove freckles, lumps and bumps (Dye). In other words, Campaign for Real Beauty presents worthless bodies, which people can never attain.Additionally, it has been said that to appear socially amenable and to gain more market share resulting in an increment in profits was the core reason of this campaign. Due to this, Dove brand itself is deceptive, as it is not fully committed to its core proposition of the campaign. We need to actualise the power that media has on our societies. Objectification and degrading women has led to many consequences that include fatalities such as anorexia and bulimia. Many young girl and teens are self conscious about their appearance and weight.Some have gone as far as going on a diet from as little as 13 eld of age (The causes and the experience of take in disorders). To terminate this atrocity, the organisation needs to step in. We know that there are many campaigns against cigarettes and alcohol, if the presidential term is able to spend money on such issues, we are certain(p) they can take part in this. The government must support where/how diet pills and such products are sold. A teenager of 15 years must not be able to walk into Wal-Mart and pick up slimfast, on her way back home from school.An awareness campaign to outrage this must begin immediately it could include seminars to help with self-esteem, spread educational handouts. Media can become an instrument of change and help awaken minds. Videos can be put on the Internet about empowering women, advertisements can show real life stories to inspire young women rather than dishearten. To conclude, we need to learn the great damage that media is causing on our society as a whole. It portrays women not a s an equal but as an object to cost increase profits. This strings an irrational criterion about beauty in our minds, which corrupts the real definition.Women make up half the population on this planet, and if they lack self-esteem and reliance we are not on a suitable path to success. The government must take action as it distresses not just our coevals but our future as well. Bibliography Arruda, C. (2011, March 05). Doves Revolution- Rhetorical Analysis 2. Retrieved may 31, 2012, from Rhetoric and Popular Culture http//rhetoricandpopculture. com/2011/03/05/doves-evolution-rhetorical-analysis-2/ Dye, L. A Critique of Doves Campaign for Real Beauty. Canadian Journal of Media Studies , 5 (1). DeYoung, S. & Crane, F. G. (n. d. ). Females attitudes toward the portrayal of women in advertising a Canadian study. Retrieved June 1, 2012, from Warc http//www. warc. com/fulltext/ijoa/5225. htm Portrayal of Women in the Popular Media. (n. d. ). Retrieved June 1, 2012, from universe of discourse Savvy http//worldsavvy. org/monitor/index. php? option=com_contentview=articleid=602Itemid=1049 The causes and the experience of eating disorders. (n. d. ). Retrieved June 1, 2012, from Feminist Resources for Women and Girls http//womensstudies. homestead. com/edwords. html